“Why Your Property Description Might Be Costing You Bookings”

In the world of short-term rentals, first impressions aren't made at the front door — they’re made online, in your listing description.

While high-quality photos are crucial, the words you choose can make or break a guest’s decision to book.

Here are three common mistakes that could be hurting your visibility and conversions — and what to do instead:

1. Too Generic

Phrases like “great location” or “cozy flat” don’t stand out in a sea of listings. Instead, highlight what’s uniquely appealing.
✅ Example: “2-minute walk to Bath Abbey” or “Peaceful top-floor flat with panoramic views of Bristol.”

2. Missing Keywords

Your description is also your SEO. Guests are typing things like “family-friendly” or “near train station.” Include those naturally in your copy.

3. Not Guest-Focused

Many descriptions list features (“TV, sofa, fridge”) without explaining the experience. Shift your language from features to benefits.
✅ Instead of “double bed,” say “a plush double bed with hotel-quality linen for a restful night’s sleep.”

🧠 Quick Tip:

Always format your description with short paragraphs, bullet points, and line breaks. It makes it easier to scan — especially on mobile.

Great descriptions don’t just inform — they inspire trust and drive action. It’s a small detail with a big impact on your property’s success.

Want more hosting insights like this? Stay tuned for tomorrow’s daily tip.