How to Turn the “Shoulder Season” Into a Profit Season
September is here — and for many hosts, it’s the start of the shoulder season. While summer crowds slow down, savvy property owners know this is a golden opportunity to attract a different kind of guest: business travelers, weekend explorers, and couples seeking a cozy getaway.
Here’s how you can keep your calendar full and your reviews glowing this September:
🛋 Refresh Your Space With Autumn Comfort
Swap bright summer accents for warm tones, layered textures, and soft lighting. A cozy, inviting atmosphere helps guests settle in and sparks glowing reviews.
🔍 Highlight Your Unique Value
September travelers want more than just a place to sleep — they’re looking for experiences. Showcase local coffee shops, scenic trails, and upcoming events in your listing to stand out.
💸 Adjust Your Pricing Smartly
With peak season winding down, dynamic pricing is essential. Slightly lower rates or midweek discounts can capture bookings that might otherwise slip away.
🧺 Focus on Details That Delight
Whether it’s a handwritten welcome note, premium toiletries, or an extra throw blanket, thoughtful touches make your property memorable.
💼 Attract Remote Workers
With remote work on the rise, September is a prime month to market your space as a workcation destination. Highlight high-speed Wi-Fi, a comfortable desk setup, and quiet surroundings.
💡 Host & Co Insight: September isn’t a slowdown — it’s a reset. Use this time to refresh your property, optimize your listings, and get ahead of holiday-season travelers.
👉 Ready to maximize your bookings this fall?
Let Host & Co handle the details so you can focus on growing your income — stress-free.
🔗 Learn more at www.hostco.uk
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